Many innovative company including Apple use skimming price strategy. By focusing on customers willing to pay more and keeping up a premium price at the cost of unit volume.Īpple iphone 6s advertisement showing different features and innovation which creates hype amongst the customer. In spite of high competition, Apple has always succeeded in creating demand for its products, giving the company control over costs through product differentiation, innovative promotion and advertisement, ensured brand loyalty, and creating hype around the launch date of new products. The company’s products are always ahead of with their competitors in terms of features and uniqueness. High technology, design, simplicity and the sense of luxury are some of the main features integrated in these products. By placing products such as Iphone, Macbook Apple has attracted a lot of consumers in one way or another. Apple has numerous features that are unique and well known in the marketplace today. Apple has become a cult-brand in the last couple of years.
Apple is differentiated by other company by its brand-perception and identification. is a technology and innovative company, which designs, produces and sells Imac, Iphones, Ipods, music.
